Origins – Hospitality at The Open

Origins – Hospitality at The Open

Origins – Hospitality at The Open

Origins – Hospitality at The Open

Origins – Hospitality at The Open

The Open is golf’s original Championship, played since 1860 on iconic links golf courses. The Championship’s existing hospitality packages lacked a memorable brand presence, with no unifying theme to connect the individual experiences. There was a lack of continuity between venues from year to year, discouraging purchasers from building affinity or loyalty with the product. The brief was to create a concept for The Open Hospitality brands and develop a range of hospitality experiences that build a deeper relationship with customers.

Entitled Origins at The Open, the rebrand celebrates the craftsmen and experts who have helped create and continue to shape this prestigious golf Major. The six new levels of hospitality will showcase the skills of Champions, Engravers, Caddies, Clubmakers, Greenkeepers and Scorers. Their roles are central to the heritage and rich tradition of The Open, but their stories have often gone untold. The new experiences and fresh identities are now springboards for storytelling.

The Open is golf’s original Championship, played since 1860 on iconic links golf courses. The Championship’s existing hospitality packages lacked a memorable brand presence, with no unifying theme to connect the individual experiences. There was a lack of continuity between venues from year to year, discouraging purchasers from building affinity or loyalty with the product. The brief was to create a concept for The Open Hospitality brands and develop a range of hospitality experiences that build a deeper relationship with customers.

Entitled Origins at The Open, the rebrand celebrates the craftsmen and experts who have helped create and continue to shape this prestigious golf Major. The six new levels of hospitality will showcase the skills of Champions, Engravers, Caddies, Clubmakers, Greenkeepers and Scorers. Their roles are central to the heritage and rich tradition of The Open, but their stories have often gone untold. The new experiences and fresh identities are now springboards for storytelling.

The Open is golf’s original Championship, played since 1860 on iconic links golf courses. The Championship’s existing hospitality packages lacked a memorable brand presence, with no unifying theme to connect the individual experiences. There was a lack of continuity between venues from year to year, discouraging purchasers from building affinity or loyalty with the product. The brief was to create a concept for The Open Hospitality brands and develop a range of hospitality experiences that build a deeper relationship with customers.

Entitled Origins at The Open, the rebrand celebrates the craftsmen and experts who have helped create and continue to shape this prestigious golf Major. The six new levels of hospitality will showcase the skills of Champions, Engravers, Caddies, Clubmakers, Greenkeepers and Scorers. Their roles are central to the heritage and rich tradition of The Open, but their stories have often gone untold. The new experiences and fresh identities are now springboards for storytelling.

The Open is golf’s original Championship, played since 1860 on iconic links golf courses. The Championship’s existing hospitality packages lacked a memorable brand presence, with no unifying theme to connect the individual experiences. There was a lack of continuity between venues from year to year, discouraging purchasers from building affinity or loyalty with the product. The brief was to create a concept for The Open Hospitality brands and develop a range of hospitality experiences that build a deeper relationship with customers.

Entitled Origins at The Open, the rebrand celebrates the craftsmen and experts who have helped create and continue to shape this prestigious golf Major. The six new levels of hospitality will showcase the skills of Champions, Engravers, Caddies, Clubmakers, Greenkeepers and Scorers. Their roles are central to the heritage and rich tradition of The Open, but their stories have often gone untold. The new experiences and fresh identities are now springboards for storytelling.

The Open is golf’s original Championship, played since 1860 on iconic links golf courses. The Championship’s existing hospitality packages lacked a memorable brand presence, with no unifying theme to connect the individual experiences. There was a lack of continuity between venues from year to year, discouraging purchasers from building affinity or loyalty with the product. The brief was to create a concept for The Open Hospitality brands and develop a range of hospitality experiences that build a deeper relationship with customers.

Entitled Origins at The Open, the rebrand celebrates the craftsmen and experts who have helped create and continue to shape this prestigious golf Major. The six new levels of hospitality will showcase the skills of Champions, Engravers, Caddies, Clubmakers, Greenkeepers and Scorers. Their roles are central to the heritage and rich tradition of The Open, but their stories have often gone untold. The new experiences and fresh identities are now springboards for storytelling.

Disciplines
Brand strategy & positioning
Brand identity
Experiential design
Spatial & interior design
Film production & animation

Disciplines
Brand strategy & positioning
Brand identity
Experiential design
Spatial & interior design
Film production & animation

Disciplines
Brand strategy & positioning
Brand identity
Experiential design
Spatial & interior design
Film production & animation

Disciplines
Brand strategy & positioning
Brand identity
Experiential design
Spatial & interior design
Film production & animation

Disciplines
Brand strategy & positioning
Brand identity
Experiential design
Spatial & interior design
Film production & animation