Sports and photography have a unique relationship. The speed. The skill. The agony of defeat. The elation of victory. Moments frozen in time. Nothing captures the beauty of sport like photography does. The brief was to brand the worlds first dedicated sports photography awards.
My response was a minimal brand treatment putting the focus on the photography. Capturing that perfect moment comes down to the photographers skill and composure with their camera. I wanted to reflect that composure by focusing on the grip of a camera lens. Creating a minimal mark with a modern sans serif typeface. Using a monochrome colour palette to reinforce the photography and make
it the hero of the brand.
Sports and photography have a unique relationship. The speed. The skill. The agony of defeat. The elation of victory. Moments frozen in time. Nothing captures the beauty of sport like photography does. The brief was to brand the worlds first dedicated sports photography awards.
My response was a minimal brand treatment putting the focus on the photography. Capturing that perfect moment comes down to the photographers skill and composure with their camera. I wanted to reflect that composure by focusing on the grip of a camera lens. Creating a minimal mark with a modern sans serif typeface. Using a monochrome colour palette to reinforce the photography and make
it the hero of the brand.
Sports and photography have a unique relationship. The speed. The skill. The agony of defeat. The elation of victory. Moments frozen in time. Nothing captures the beauty of sport like photography does. The brief was to brand the worlds first dedicated sports photography awards.
My response was a minimal brand treatment putting the focus on the photography. Capturing that perfect moment comes down to the photographers skill and composure with their camera. I wanted to reflect that composure by focusing on the grip of a camera lens. Creating a minimal mark with a modern sans serif typeface. Using a monochrome colour palette to reinforce the photography and make
it the hero of the brand.
Sports and photography have a unique relationship. The speed. The skill. The agony of defeat. The elation of victory. Moments frozen in time. Nothing captures the beauty of sport like photography does. The brief was to brand the worlds first dedicated sports photography awards.
My response was a minimal brand treatment putting the focus on the photography. Capturing that perfect moment comes down to the photographers skill and composure with their camera. I wanted to reflect that composure by focusing on the grip of a camera lens. Creating a minimal mark with a modern sans serif typeface. Using a monochrome colour palette to reinforce the photography and make it the hero of the brand.
Sports and photography have a unique relationship. The speed. The skill. The agony of defeat. The elation of victory. Moments frozen in time. Nothing captures the beauty of sport like photography does. The brief was to brand the worlds first dedicated sports photography awards.
My response was a minimal brand treatment putting the focus on the photography. Capturing that perfect moment comes down to the photographers skill and composure with their camera. I wanted to reflect that composure by focusing on the grip of a camera lens. Creating a minimal mark with a modern sans serif typeface. Using a monochrome colour palette to reinforce the photography and make
it the hero of the brand.
Disciplines
Brand strategy & positioning
Brand identity
Stationery design & print
Digital & social design
Disciplines
Brand strategy & positioning
Brand identity
Stationery design & print
Digital & social design
Disciplines
Brand strategy & positioning
Brand identity
Stationery design & print
Digital & social design
Disciplines
Brand strategy & positioning
Brand identity
Stationery design & print
Digital & social design
Disciplines
Brand strategy & positioning
Brand identity
Stationery design & print
Digital & social design
hello@camerongibson.co
+44 (0) 7523 770 765
hello@camerongibson.co
+44 (0) 7523 770 765
© 2021 Cameron Gibson
© 2020 Cameron Gibson
© 2020 Cameron Gibson
© 2020 Cameron Gibson