EA Sports FC

EA Sports FC

EA Sports FC

EA Sports FC

EA Sports FC

The next chapter of the world’s game — EA SPORTS FC™ — launches with a new global brand identity & logo that’s been hiding in plain sight for the past 30 years.

The new brand takes its design inspiration directly from the beautiful game and a dominant shape in football culture that represents the sport in multiple dimensions, the triangle. The triangle has been waiting patiently on the bench for over 30 years and it’s time to finally unleash it.

It’s a shape that has transformed the game over and over again. From Cruyff to Guardiola. From passing patterns to set plays. The triangle has revolutionised the game as we know it. And it’s set to do it again — as the inspiration for the biggest football club on the planet.

The next chapter of the world’s game — EA SPORTS FC™ — launches with a new global brand identity & logo that’s been hiding in plain sight for the past 30 years.

The new brand takes its design inspiration directly from the beautiful game and a dominant shape in football culture that represents the sport in multiple dimensions, the triangle. The triangle has been waiting patiently on the bench for over 30 years and it’s time to finally unleash it.

It’s a shape that has transformed the game over and over again. From Cruyff to Guardiola. From passing patterns to set plays. The triangle has revolutionised the game as we know it. And it’s set to do it again — as the inspiration for the biggest football club on the planet.

The next chapter of the world’s game — EA SPORTS FC™ — launches with a new global brand identity & logo that’s been hiding in plain sight for the past 30 years.

The new brand takes its design inspiration directly from the beautiful game and a dominant shape in football culture that represents the sport in multiple dimensions, the triangle. The triangle has been waiting patiently on the bench for over 30 years and it’s time to finally unleash it.

It’s a shape that has transformed the game over and over again. From Cruyff to Guardiola. From passing patterns to set plays. The triangle has revolutionised the game as we know it. And it’s set to do it again — as the inspiration for the biggest football club on the planet.

The next chapter of the world’s game — EA SPORTS FC™ — launches with a new global brand identity & logo that’s been hiding in plain sight for the past 30 years.

The new brand takes its design inspiration directly from the beautiful game and a dominant shape in football culture that represents the sport in multiple dimensions, the triangle. The triangle has been waiting patiently on the bench for over 30 years and it’s time to finally unleash it.

It’s a shape that has transformed the game over and over again. From Cruyff to Guardiola. From passing patterns to set plays. The triangle has revolutionised the game as we know it. And it’s set to do it again — as the inspiration for the biggest football club on the planet.

The next chapter of the world’s game — EA SPORTS FC™ — launches with a new global brand identity & logo that’s been hiding in plain sight for the past 30 years.

The new brand takes its design inspiration directly from the beautiful game and a dominant shape in football culture that represents the sport in multiple dimensions, the triangle. The triangle has been waiting patiently on the bench for over 30 years and it’s time to finally unleash it.

It’s a shape that has transformed the game over and over again. From Cruyff to Guardiola. From passing patterns to set plays. The triangle has revolutionised the game as we know it. And it’s set to do it again — as the inspiration for the biggest football club on the planet.

Studio
Uncommon Creative Studio

Studio
Uncommon Creative Studio

Studio
Uncommon Creative Studio

Studio
Uncommon Creative Studio

Studio
Uncommon Creative Studio