Midas

Midas

Midas

Midas

Midas

Midas has brought together a team of dedicated advisers who represent professional footballers and handle the multiple needs of modern-day player. Despite Midas’ wealth of experience, they were struggling to attract top players in an overcrowded and saturated marketplace. The new brand needed to thrive both online and offline, as well as on social channels. Designed with global ambition and built with the players and their individual interests at its heart. Finding the correct balance between youthful and professional was essential for the brand moving forward.

The shared ambition of success between Midas and the players they represent became the essence of the new brand. Strong relationships built on integrity, loyalty and Trust. The Midas wordmark acts as a mark of authenticity and embodies the signature of success. The graphic language draws inspiration from the two worlds in which Midas operates; Business & Sport. Influenced by hand drawn contractual annotations and tactical football instructions, the graphic language reflects the personal approach of the brand and the expressive nature of the sporting world.

Midas has brought together a team of dedicated advisers who represent professional footballers and handle the multiple needs of modern-day player. Despite Midas’ wealth of experience, they were struggling to attract top players in an overcrowded and saturated marketplace. The new brand needed to thrive both online and offline, as well as on social channels. Designed with global ambition and built with the players and their individual interests at its heart. Finding the correct balance between youthful and professional was essential for the brand moving forward.

The shared ambition of success between Midas and the players they represent became the essence of the new brand. Strong relationships built on integrity, loyalty and Trust. The Midas wordmark acts as a mark of authenticity and embodies the signature of success. The graphic language draws inspiration from the two worlds in which Midas operates; Business & Sport. Influenced by hand drawn contractual annotations and tactical football instructions, the graphic language reflects the personal approach of the brand and the expressive nature of the sporting world.

Midas has brought together a team of dedicated advisers who represent professional footballers and handle the multiple needs of modern-day player. Despite Midas’ wealth of experience, they were struggling to attract top players in an overcrowded and saturated marketplace. The new brand needed to thrive both online and offline, as well as on social channels. Designed with global ambition and built with the players and their individual interests at its heart. Finding the correct balance between youthful and professional was essential for the brand moving forward.

The shared ambition of success between Midas and the players they represent became the essence of the new brand. Strong relationships built on integrity, loyalty and Trust. The Midas wordmark acts as a mark of authenticity and embodies the signature of success. The graphic language draws inspiration from the two worlds in which Midas operates; Business & Sport. Influenced by hand drawn contractual annotations and tactical football instructions, the graphic language reflects the personal approach of the brand and the expressive nature of the sporting world.

Midas has brought together a team of dedicated advisers who represent professional footballers and handle the multiple needs of modern-day player. Despite Midas’ wealth of experience, they were struggling to attract top players in an overcrowded and saturated marketplace. The new brand needed to thrive both online and offline, as well as on social channels. Designed with global ambition and built with the players and their individual interests at its heart. Finding the correct balance between youthful and professional was essential for the brand moving forward.

The shared ambition of success between Midas and the players they represent became the essence of the new brand. Strong relationships built on integrity, loyalty and Trust. The Midas wordmark acts as a mark of authenticity and embodies the signature of success. The graphic language draws inspiration from the two worlds in which Midas operates; Business & Sport. Influenced by hand drawn contractual annotations and tactical football instructions, the graphic language reflects the personal approach of the brand and the expressive nature of the sporting world.

Midas has brought together a team of dedicated advisers who represent professional footballers and handle the multiple needs of modern-day player. Despite Midas’ wealth of experience, they were struggling to attract top players in an overcrowded and saturated marketplace. The new brand needed to thrive both online and offline, as well as on social channels. Designed with global ambition and built with the players and their individual interests at its heart. Finding the correct balance between youthful and professional was essential for the brand moving forward.

The shared ambition of success between Midas and the players they represent became the essence of the new brand. Strong relationships built on integrity, loyalty and Trust. The Midas wordmark acts as a mark of authenticity and embodies the signature of success. The graphic language draws inspiration from the two worlds in which Midas operates; Business & Sport. Influenced by hand drawn contractual annotations and tactical football instructions, the graphic language reflects the personal approach of the brand and the expressive nature of the sporting world.

Disciplines
Brand strategy & positioning
Brand identity
Stationary design & print
Digital & social design

Disciplines
Brand strategy & positioning
Brand identity
Stationary design & print
Digital & social design

Disciplines
Brand strategy & positioning
Brand identity
Stationary design & print
Digital & social design

Disciplines
Brand strategy & positioning
Brand identity
Stationary design & print
Digital & social design

Disciplines
Brand strategy & positioning
Brand identity
Stationary design & print
Digital & social design