SiriusXM

SiriusXM

SiriusXM

SiriusXM

SiriusXM

Drawing inspiration from the very place that the brand was born - the Stars. The new SiriusXM logo takes inspiration from the night sky, putting a star at the center of its iconic “S” to represent Sirius, the “Dog Star.”

The star harkens back to the brand’s origins as well as gives a nod to the service’s consumer value proposition, bringing subscribers closer to the artists, hosts, celebrities, journalists, newsmakers, and personalities they love.

The bold new logo and branding come with a new color system, born of the Company’s name and star, Sirius, the brightest in Earth’s night sky. Honoring its history by taking inspiration from the classic Sirius logo and reintroducing its mascot, a next generation puppy affectionately named “Stella.”

Drawing inspiration from the very place that the brand was born - the Stars. The new SiriusXM logo takes inspiration from the night sky, putting a star at the center of its iconic “S” to represent Sirius, the “Dog Star.”

The star harkens back to the brand’s origins as well as gives a nod to the service’s consumer value proposition, bringing subscribers closer to the artists, hosts, celebrities, journalists, newsmakers, and personalities they love.

The bold new logo and branding come with a new color system, born of the Company’s name and star, Sirius, the brightest in Earth’s night sky. Honoring its history by taking inspiration from the classic Sirius logo and reintroducing its mascot, a next generation puppy affectionately named “Stella.”

Drawing inspiration from the very place that the brand was born - the Stars. The new SiriusXM logo takes inspiration from the night sky, putting a star at the center of its iconic “S” to represent Sirius, the “Dog Star.”

The star harkens back to the brand’s origins as well as gives a nod to the service’s consumer value proposition, bringing subscribers closer to the artists, hosts, celebrities, journalists, newsmakers, and personalities they love.

The bold new logo and branding come with a new color system, born of the Company’s name and star, Sirius, the brightest in Earth’s night sky. Honoring its history by taking inspiration from the classic Sirius logo and reintroducing its mascot, a next generation puppy affectionately named “Stella.”

Drawing inspiration from the very place that the brand was born - the Stars. The new SiriusXM logo takes inspiration from the night sky, putting a star at the center of its iconic “S” to represent Sirius, the “Dog Star.”

The star harkens back to the brand’s origins as well as gives a nod to the service’s consumer value proposition, bringing subscribers closer to the artists, hosts, celebrities, journalists, newsmakers, and personalities they love.

The bold new logo and branding come with a new color system, born of the Company’s name and star, Sirius, the brightest in Earth’s night sky. Honoring its history by taking inspiration from the classic Sirius logo and reintroducing its mascot, a next generation puppy affectionately named “Stella.”

Drawing inspiration from the very place that the brand was born - the Stars. The new SiriusXM logo takes inspiration from the night sky, putting a star at the center of its iconic “S” to represent Sirius, the “Dog Star.”

The star harkens back to the brand’s origins as well as gives a nod to the service’s consumer value proposition, bringing subscribers closer to the artists, hosts, celebrities, journalists, newsmakers, and personalities they love.

The bold new logo and branding come with a new color system, born of the Company’s name and star, Sirius, the brightest in Earth’s night sky. Honoring its history by taking inspiration from the classic Sirius logo and reintroducing its mascot, a next generation puppy affectionately named “Stella.”

Studio
Uncommon Creative Studio

Studio
Uncommon Creative Studio

Studio
Uncommon Creative Studio

Studio
Uncommon Creative Studio

Studio
Uncommon Creative Studio